The blog


The Future of Change by Contest Winner Lily Li

BUILD IS THRILLED TO PUBLISH THIS ENTRY ON THE FUTURE OF CHANE WRITTEN BY LILY LI

Our job market is changing. With the automation of manual tasks, office and administrative occupations are in jeopardy. On the other hand, there is a rise in caring jobs, such as health care workers. But will this trend continue?

Challenges have already appeared. A branch of computer science called Deep Learning analyzes complex forms of data, and can be used instead of doctors to diagnose patients.

Google’s AI program that detects diabetic eye disease is just one example of artificial intelligence used in health care. Similarly, robotic surgeons can be used in hospitals for more accurate surgeries and safer procedures. Lastly, some daily tasks of nurses could also be replaced by nurse robots, such as the domestic nurse robot Mabu from Catalia Health.

This is a change that cannot be prevented, as it is much more cost efficient to use robots for these tasks than to hire humans. Instead there should be less focus on the jobs that will be transferred to technology, and more focus on the rise of new jobs as a consequence of this.

Human nurses will remain a necessity as patients need not just the physical help they can get from robots, but also the mental help and bedside manner that demands humans. In addition, all the new health care technology requires the knowledge from doctors for development and maintenance.

Research will also receive a bigger boost than ever, as doctors leave diagnosis tasks to the robots to focus on finding new cures for diseases.

By embracing this change, the development of technology will lead to cheaper healthcare that is available for everyone connected to the internet, without the mess of waiting lists. People will be more active in checking their health. With this availability, diagnoses will no longer be limited to the knowledge of the doctor, but instead all the data collected through time on health.

Furthermore, there will be more active research on cures for current diseases. However, issues will also appear as health care is connected to the world wide web.

Privacy issues, cyber-attacks and faulty data handling will be important factors to keep in mind. To deal with this change, there has to be an even bigger focus on cyber security than we currently have.

All in all, these are factors we should consider today, as we are supplementing  our work with new and better technology. With the loss of jobs in one area of health care, there will be a growth of jobs in another. The most important task at this point is for humans to embrace and develop along with the new technology in order to meet the future of change.

The Future of Leadership by Contest Winner Stilyan Paleykov

BuILD is thrilled to publish this entry on the future of leadership written by Stilyan Paleykov.

We, as a society, are in a process of constant evolution. No matter the pace of this process or its scale, it is present and driven by us.
 
But how is leadership connected with that process? Is it the same as management and is it evolving? Can we tell how is leadership going to change in the future? This article will answer these questions.
 
Every single company is driven by an idea, mission, a specific goal. And at the core of the most successful companies, there is one good leader that defines this mission. However, defining the mission is just one of the tasks. The leader is not just a manager.
 
Managers are usually the people that try to reduce costs and increase productivity and revenue, optimizing the capital turnover. There are different styles of management with their specific advantages and disadvantages.
 
Paul Polman, a renowned businessman gives a good example of the essence of leadership: “Leadership is not just about giving energy… it’s unleashing other people’s energy”. Successful leadership is not focused upon purely economic gains. Instead, it is focused towards inspiring and motivating others to create.
 
In a real-life business environment that would mean to stimulate the employees to experiment, give them a field to develop their ideas and inspire them, while at the same time – assist them to keep learning. This approach is definitely more democratic and modern, but it has been proven over the years that successful companies truly care for their staff and their customers.
 
Another key part of the future of leadership is the ability to understand both the capabilities of the competitors and customers’ capabilities and needs. Tesla and IBM are two accurate examples for this article, as they are both successful companies with good leaders. In fact, there is a huge difference between them in two key ways:
  1. When they were founded;
  2. What do they offer.
IBM has managed to stay on the market since 1911, while Tesla is fairly new – founded in 2003. IBM has changed several industries of operation, now focusing on cognitive computing with their platform IBM Watson. Tesla is famous for its electric automobiles and solar panels.
 
IBM has proven its ability for market adaptation – a crucial factor for handling competitors. Being on the market for over 100 years and offering different, unique products requires not one, but several good leaders.
 
Tesla, on the other hand, is a fairly new company, run by Elon Musk. Although he is an inseparable part of the research and development processes, he also manages to maintain his public appearance in the media and inspire others, proving that environment-friendly products benefit not only humanity, but economic growth as well.
 
Although it is impossible to predict how leadership is going to change, we are currently living in a modern, futuristic civilization, driven by tendencies of motivation, inspiration, understanding and adaptation – the key factors of success and evolution.

Alumni Spotlight: COMBATTING FOOD FRAUD WITH BLOCKCHAIN

Kristoffer Just works to apply blockchain technology in the fight against food fraud.

There have been a number of stories in recent years about contaminated and tainted food both here in Denmark and around the world. In fact, last Spring, through testing, the Ministry of Environment & Food of Denmark found out that just six of every 35 bottles of the extra virgin olive oil on Danish shelves fit the classification of extra virgin, which is the highest quality you can buy, as advertised.

From DIM Student to Start-up Project Coordinator

“It was during the course Process Innovation, that I had the opportunity to explore blockchain within food fraud,” Kristoffer Just says. “I investigated the current supply chain to then qualify a blockchain supply chain as a process innovation.”

This led to Kristoffer’s master thesis where he focused on the journey falsified bottles of extra virgin olive oil made on its way to Danish supermarket aisles and examined whether blockchain technology could prevent such food fraud as a means of contributing to the raising the level of traceability in our food products.

Upon obtaining his Master’s in Digital Innovation & Management, Kristoffer was able to leverage his passion and his research to land a job as Project Coordinator at the start-up, BLOC, Blockchain Labs for Open Collaboration, where he continues to pursue research opportunities in Digital Supply Chains and Food Systems.

Advice for Current ITU students

Kristoffer relies heavily on the competencies he learned throughout his time at ITU, including critical thinking and the use of digital tools, “I continue to use the data scrapping and visualization tools I learned about in Navigating Complexity as a part of my work.” Kristoffer shares, “But I also reflect on the technology that we are promoting and working on as well.”

He encourages students to engage, “with people from various backgrounds, both from other academic tracks at ITU, but also your classmates. You can learn more than you would think from listening to other people’s perspectives.”

The Start-Up Life

For students looking to jump into the deep end after graduation and pursue a career at a start-up like BLOC, Kristoffer suggests you prepare yourselves for the fast-paced nature of the start-up environment, “things can change dramatically over the course of a few hours, so if you work best within a sound structure, a start-up may not be the best environment for you.”

But for those willing to take the leap, “you will build a network very quickly through participation in in events and conferences, as well as the co-working spaces many Copenhagen-based start-up are located.”

This post is the first in series on ITU alumni and their work post-graduation.

STEEMIT – THE FUTURE OF THE BLOGOSPHERE?

With the advent of facebook, the idea of social media as we know it today was born, now over a decade later this frontier, some would argue, is losing its novelty. This post explores some exciting innovation in the realm of social media, where users are monetarily incentivized to engage with the site and its users powered by blockchain technology.

Yes, users get paid to post in a currency known as Steem, which can be cashed out or reinvested in the form of Steem Power or Steem Dollars. Although Steem is similar to Bitcoin in that it is also a cryptocurrency, the primary method of earning money is not mining, which is dictated by the amount of computing power you have, but rather engaging with the community through producing and/or supplying content.

Is this the future of social media? Want to know more before jumping in a posting? Or is it the novel application of blockchain technology that has piqued your interest?  Either way, let’s jump into a brief overview of steemit and its social networking site, steemit.com. Links to other, more in-depth, resources will be provided if you’re interested in learning more.

We hope you find this to be a good starting point.

What is Steemit?

We’ve heard talk of the blogosphere for years now, and these days it seems like everyone is trying to get a piece of the action. And why not? We all have passions, curiosities, and a sense of adventure now and then; sharing that with others via the internet is becoming – dare we say it –the norm.

But steemit.com, the social networking site associated with Steemit, is different.

Instead of the platform reaping nearly all of the non-commercial benefits of its users’ content generation, like facebook, for example, steemit passes these earnings onto the individual users, via its cryptocurrency.

Like many communities surrounding cryptocurrency, users are very concerning with verifying each other’s identities, this is usual done through an introduce yourself post where new users share their personal story starting with a current picture of themselves holding up a hand-written sign as proof of identity.

How does one get paid?

Steemit.com is a reddit-resembling social networking site where content creators and content curators get paid for producing and providing the best content and it’s completely free to sign-up.

So how do users get paid you may ask? Through what they refer to as Steem and there are three different Steemit currency units: Steem, Steem Power, and Steem Dollars.

Steem are tradable units of the currency, much like bitcoin or stocks on the stock market.

Steem Power cannot be sold for two years so in that way is something like a long-term investment in the currency. Holding this unit of currency is favoured by the platform and these types of ‘investors’ are rewarded for their loyalty – 90% of the daily newly generated Steem Currency is in the form of Steem Power, with the rest going to content creators and providers. Half of content provider’s/curators’ pay is in the form of Steem Power.

Steem Dollars are the most stable unit of the currency and can be sold at anytime. The other 50% of the pay popular content creators/curators receive is in this unit of the currency and this portion can be immediately cashed out.

Steem and Steem Power represent the value of Steem digital assets, while Steem Dollars are something like loans taken out based upon the value of these digital assets. Sceptical that such digital assets can retain ‘real world’ value? Then look to the world of multi-player video games where on numerous occasions players are documented to have paid ‘real’ money for a digital game item.

Where the Rubber Meets the Road

Not only does steemit.com empower its users through paying for high quality content in many ways such a system also inevitably leads to the suppression of low quality content. (fake news anyone?)

Although the social networking site has not reached the size or influence of the mainstream social media site we know so well, many bloggers and youtube stars that have already gone viral or made a name for themselves on these conventional social media sites are complementing their success with the adding themselves to steemit.com as well.

As we see in many industries, consumers are demanding more transparency, traceability, and accountability – steemit.com provides all of these and on top of that it is the users that reap the benefits of their posts… not the platform.

 

Image Courtesy of steemit.com

CONTEST: Write a short blogpost and win a ticket to Day of Play 2018 — a hands-on workshop and networking opportunity

BuILD’s first contest of the year is now officially underway. Write a short blogpost and win a ticket, worth over 2.600dkk, to A Day of Play 2018  — a hands-on workshop on the future of work with networking opportunities with the leaders of Scandinavian’s top companies.  

What You Need to Know

The Task: Write a 300-500-word blogpost on the future of either leadership, change, or learning and the winners in each category will win a ticket to attend A Day of Play 2018.

The Prize: Day of Play is a conference/workshop on February 5th at the National Museum in Copenhagen where leaders, decision-makers, and practitioners filled with workshops and knowledge sharing.

How to Enter: This contest is open to all ITU students. Simply send your blogpost to build@itu.dk

Submissions will be accepted until 14.00 on Friday 2nd of February and the winners will be announced that afternoon.

There will be three keynotes given at the event:

 Future of Leadership by Marianne Dahl Steensen, CEO Denmark & Iceland, Microsoft

 Future of Change by Anders Buchmann, Chief Intrapreneur, Bang & Olufsen

 Future of Learning by Nina Uller, Vice Dean of the Royal Danish Defence College

Networking and Gamification

BuILD is offering this unique opportunity to students because this conference is not about the emergence of new technologies in and of themselves but rather a look at how these technologies will shape the future and the ways in which organizations must react. With participants from Scandinavia’s top companies this will be an excellent opportunity to network in an informal setting.

More than this Workz, the host of the event is a change management consultancy located in Copenhagen, Denmark that believes in ‘Change Through Involvement’ a mantra that manifest itself in some very interesting ways including gamification, story-telling and role playing.

If interested check out this short video below on Workz.

Remember submissions will be accepted until 31st of January and winners will be announced on Friday 2nd of February.

What it Means to BuILD

As our name suggest we are in the business of creating, of building. We call ourselves BuILD but it is really just an acronym. We are the Business Innovation Lab here at IT University of Copenhagen and we are constantly evolving.

It is our members, both students and faculty alike, that define us.

So if you want to know what it is we do here, all you need to do is explore our competencies. We are a network of like-minded individuals passionate about Process Innovation – including Robotic Process Innovation – inspiring today’s leaders in tackling the challenges and opportunities of digital innovation, and providing the tools and strategic partnership necessary to implement distributed ledger practices across all of Europe.

Given these competencies, collaboration is in our DNA and we take very seriously the opportunities to co-create and innovate together with our industry partners. Research with a practitioner focus is our speciality and through it we set out to create value through the use of IT for students, business partners and outside organizations.

If this sounds like a community you’d like to be a part then what are you waiting for? You can contact us, send us an email at BuILD@itu.dk, or connect with us on facebook or LinkedIn.

Robotics Process Automation within Danske Bank — A presentation for Process Innovation Masters Students

This week, Digital Innovation and Management students enrolled in Process Innovation were given the opportunity to learn more about Process Automation, Robotics, and Artificial Intelligence through participating in a workshop facilitated by Danske Bank. This post will briefly explain a few concepts surrounding Process Automation, share students’ thoughts on the experience, and offer suggestions for those interested in how they can learn more about process automation as well as collaboration opportunities for students, researchers, and industry.

Danske Bank – An Industry Partner

Danske Bank is Process Innovation’s Industry Partner throughout the entirety of the semester and as such has worked closely with its professor, Raffaele Ciriello, to integrate a number of workshops and projects into coursework. Raffaele finds the partnership to beneficial to his students, “they can better relate to the concepts they learn in class and understand how their acquired knowledge can be applied in practice.”

To learn more about our Industry Partnership services for companies and outside organizations, feel free to contact us, here at BuILD.

Robotic Process Automation

Last month, Process Innovation students were introduced to the Process Mining Tool Minit, through a workshop facilitated by Nordic Consultancy, Bizcon. This week, gears are shifting to the role of Process-Aware Information Systems (PAIS), Robotic Process Automation and Nordic banking industry giant, Danske Bank.

Process Automation and Process improvement is something that Process Innovation students have been working on all semester for Danske Bank concerning their Danske Gave Plus product, but workshop took a more holistic approach to the adoption of automation technologies as a way for the bank to optimizing all aspects of the customer journey.

Natascha Wang is a third semester Digital Innovation & Management Master student enrolled in the course. “The robotic process automation presentation was really useful and I learned a lot, it offered a glimpse into how the bank currently uses robotic process automation,” Natascha said of the experience.

One way they are exploring to achieve these goals is marrying Process-Aware Information Systems (PAIS) with Automation and software robotics. So long as processes are rule based manual tasks, a software robot can conduct these faster and more efficiently, freeing up employees to focus on interacting meaningfully with customers.

What to learn more?

As always, we hope this post has been useful and informative and we encourage you to contact us here at BuILD if you have any questions or would like to hear more about our services.

FOR STUDENTS

If you are a student and are interested in conducting researching related to process mining whether it be for a thesis, an industrial PhD, or something else altogether, then we at BuILD encourage you to reach out to us directly.

FOR ORGANIZATIONS

If you are an organization with a wicked process-related problem and are looking to work with ITU students, commission research with our faculty, or fund an industrial PhD, we encourage you to reach out to us here at the BuILD lab; we offer services that can help facilitate this process and guide you to the correct resources from start to finish.

ITU master students participate in hands-on Process Mining workshop facilitated by Nordic IT Consultancy Bizcon

Here at BuILD we’re crazy about business innovation and are constantly in search of innovative approaches to problem solving and value creation. In this blog post, we will explore the innovative business practice of Process Mining through a workshop facilitated by Bizcon, a consultancy offering, among other things, process mining services to its clients.

This blog post will explore a number of questions surrounding process mining including what is it, what are the tools employed, and how can you get started.

Bizcon’s Alexandru Timar and Carsten Christiansen, called the experience “a great opportunity to get fresh input and different perspectives from an academic environment.” This workshop is a part of BuILD Lab’s Student Colaboration opportunities and is available to all companies involved in innovative practices that pair well with coursework as a part of the Digital Innovation and Management (DIM) program.

DIM students enrolled in Process Innovation were given the opportunity to use MINIT, a business process management tool that offers data-driven process analysis to its users. Alexandru and his team offered participants the opportunity to learn more about what Process Mining is and the analytical tools employed through analysis of a real case.

If you too are interested in learning more about Process Mining after reading this blog post, feel free to check out the, ‘How can I get started?’ section or join the Process Mining Group Nordic on LinkedIn.

But before we go too much further, let’s dive a little deeper into the notion of Process Mining.

What is Process Mining?

Processes are a part of every businesses’ core strategy, regardless of size or industry. Through extracting knowledge from event logs, which consist of timestamped activities relating to different cases or process instances, process mining can discover, monitor and improve an organization’s processes using a fraction of the resources traditional methodologies — concerned chiefly with conducting in-depth interviews and significant observation — require. Once these logs are imported into a process mining tool such as MINIT, they are crunched into tables, charts, and visualizations that allow for much faster process analysis than traditional means.

Want to know more? Check out this video.

Below you can find brief descriptions of the most prominent use cases for Process Mining.

Use Cases

The applications of process mining can be divided into three overarching use cases: compliance, increasing efficiency, and understanding business processes. Below you will find brief explanations of each of these cases.

Compliance

Process mining and its visualizations can help business experts identify non-compliant behavior within an organization, improve internal controls, and identify where controls are in fact being bypassed.

Increasing Efficiency

Identifying bottlenecks and their cause is also a common use case for process mining. Alliveiating these pressure points can be the answer to wicked problems facing an organization. Comparing processes and their time to completion across department offers the opportunity to share best practices and motivate change.

Understanding Business Processes

But more than compliance and increasing efficiency, process mining also be employed to achieve a better overall understanding of the processes conducted within an organization. Answers to questions such as, ‘How long does a process take from end-to-end?’ ‘How is a department or a resource performing?’ and ‘What is the end-to-end cost of this process?’ can be found through the act of process mining.

Why Process Mining?

There are three types of process mining: discovery, conformance, and enhancement. These actions offer organizations opportunities identify, confirm, and improve processes based upon data that would otherwise be unavailable or require a massive amount of resources to analyze.

Once processes are discovered, for example, they can be used amongst stakeholders for discussing the problems they reveal and stimulating improvements and solutions.

Conformance on the other hand is a means for ensuring that the discovered processes reflect observed behavior. This can be used for quality assurance purposes related to documenting processes, to guide discovery algorithms, and to identify where deviations occur.

Existing process models can also be extended or improved through the use of enhancement process mining.

How can I get started?

 If this short blog post has piqued your interest in process mining there are a number of ways in which you can learn more and get started with your own projects.

For Students

If you are a student and are interested in conducting researching related to process mining whether it be for a thesis, an industrial PhD, or something else altogether, then we at BuILD encourage you to reach out to us directly.

For organizations

If you are an organization with a wicked process-related problem and are looking to work with ITU students, commission research with our faculty, or fund an industrial PhD, we encourage you to reach out to us here at the BuILD lab; we offer services that can help facilitate this process and guide you to the correct resources from start to finish.

Sources

P2M Channel

Van Der Aalst, W. (2012). Process mining: Overview and opportunities. ACM Transactions on Management Information Systems (TMIS)3(2), 7.

ITU master’s students from the Digital Innovation & Management programme win the third prize in Danske Bank’s Business Analytics Challenge 2017 

Earlier this year, Danske Bank, KMD and Microsoft put forward the Business Analytics Challenge 2017 (https://danskebank.dk/bac2017), in which university students from across the country were challenged to work with advanced analytics tools and real-life big data to find innovative solutions to relevant business problems in the area of banking. More specifically, Danske Bank and its partners asked students to develop solutions that are able to predict the future of a company (e.g., Will the company excel or default?).

Oliver Müller, Associate Professor in the Business IT department, has incorporated the challenge into his Big Data Processes course, so that students had the opportunity to apply their newly learned knowledge in skills to real cases.

Team Søberg, consisting of Per Rådberg Nagbøl, Benjamin Søtang Steenberg Olsen and Niels Helsø, were invited to pitch their solution in the finals. Their prototype applied natural language processing techniques with machine learning methods to automatically sift through hundreds of thousands of textual auditor’s statements and extract potentially useful knowledge for predicting a company’s future economic development. The team found out that the content of the audits can indeed be used as predictors and that it adds valuable extra information to financial metrics normally used in bankruptcy prediction.

The three team members of Team Søberg, all master’s students on the Digital Innovation & Management Programme and specializing in Big Data, were named third in the competition. The students presented their solutions to a committee consisting of Jesper Nielsen, Director of Danske Bank Personal Banking, Eva Berneke, CEO of KMD and Marianne Dahl Steensen, CEO of Microsoft Denmark. The group was also congratulated as having created the most innovative solution to the challenge. 

Professor Oliver Müller, adds: “The team did a great job. I am extremely happy about the combination of unique creativity and technical excellence of their solution. Big congratulations from my side!”

 

 

 

BUILD’s Grand Opening

Join us for the grand opening of BUILD, the Business Innovation Lab at ITU, on Wednesday, March 15th, 6 pm, at Scroll Bar for a celebration that will include an opening speech by the vice chancellor Mads Tofte, a promising agenda and an opportunity to enrich our collaborations and create more meaningful connections.

Please register here


PROGRAM:
18.00 Welcome by Mads Tofte, Vice Chancellor of the IT University of Copenhagen 

18.10 Introduction to BUILD by Vasiliki Baka, Associate Professor at Business IT and Head of BUILD

18.20 Talk by Rajiv Vaid Basaiawmoit, Head of Sci-Tech Innovation & Entrepreneurship, Aarhus University

18.45 Refreshments and networking 


We hope to see you on Wednsday, March 15th from 6.00 – 7.30 pm for BUILD official launch, chance to network and exchange ideas.

Ideation Challenge kick-off

It has been almost a week since BUILD hosted its first Ideation Challenge event and we are pleased to experience the enthusiasm of one very engaged and committed crowd consisting of both students and alumni. GroupM, LEGO Education and ActionAid shared a number of exciting challenges on a mission to involve students into their ways of solving real cases by reaching for knowledge and ideas outside the organisations’ boundaries.

Challenge and prize competition are common tool for nurturing innovation, opening up for external knowledge and solving technical, scientific or creative problems often requiring new perspectives and solution approaches. Therefore BUILD would like to aid the collection of ideas by involving a wide and diverse crowd in terms of background and expertise. Ideas can include suggestions, plans and proposals for solutions and can be submitted in the form of solution text, video, prototypes and other media. The challenge extends over a period of two months and will allow students to showcase their capabilities and get rewarded. Make sure to sign up and reach out to us at BUILD if you need support whether for on-boarding after the kick-off, or assistance and mentorship when working on your solutions.

Here are the key dates, challenge descriptions and prizes.

Key dates

16.02 – Kick-off date (the onboarding continues for the next following weeks after the announcement of the challenges)

24.04 – Submission deadline

24.04 – 11.05 – Evaluation of online submissions.
11.05 – Nomination of finalists

18.05 – Presentations & final event.

 

ActionAid currently seeks to pilot an innovative and interactive Online Volunteer Portal, VolunteerConnect.online, which would connect ActionAid offices and its 1000 + partner organizations across ActionAid with globally responsible citizens who want to take action through global volunteerism. The desired outcome would be a business plan for how to onboard volunteers to the portal an secure the financial sustainability of the portal over time and the reward for the winning team or individual would be to an invitation to the head office, presentation of the company and current project and interaction meeting with the team working on the project related to challenge. Read more here.

LEGO Education has created a closed super-user group currently consisting of teachers (engineers) and parents from around the world. This group has 8 members and LE would like to double that size by end of 2017. Currently the group generate feedback on both our LEGO® MINDSTORMS® Education and WeDo 2.0 solution. They receive access to BETA releases before launch for them to test and provide feedback before we release to market. LE would like participants to create an overview of how the use of crowd sourcing could be optimized and used in LE formal release pipeline. In order words, how does LEGO Education make this an integrated part of the formal workflow and processes? The desired outcome would be to receive input from participants of what they believe is the best way to involve LE’s crowd sourcing solution in the organization’s release pipeline to maximize their input. LEGO Education offers the winning team LEGO® MINDSTORMS® Education EV3 Core Set. Read more about LE’s challenge here.


GroupM
has presented 3 challenges. The first one is the Dashboard 2.0 where GroupM is looking for solutions to visualize information without using a traditional screen or display. With a rise in connected devices and the ability to make these respond to data input and deliver data output, GroupM is looking for a way to visualize data (preferably in real time) from various data sources in a non-traditional way. A basic example that the company has already tested is a Philips Hue lamp connected to various data sources. By using this, GroupM are able to inform their client (by flashing a certain colour) when sales have been made or prospects are in the market for their brand or products. One of the main questions that GroupM posts related to the Dashboard 2.0 is, if there is any other way the company can develop algorithms and connect systems to visualize data other than using a display. You can read more about it here.

The Augmented Camera
The second challenge that GroupM presented is related to augmented reality where the company wishes to explore the opportunities within mobile camera technology and software. Several online platforms are using advanced photo analysis of e.g. photo quality and subject popularity to build connected feeds. GroupM would to test and apply similar technology within media and advertising. This could be through the use of machine learning, visual recognition software or other. The main questions here are, how can technology like this be utilized in modern marketing and how would this technology look like. Here you can view the challenge.

Automated analysis output
The third challenge by GroupM is related to the automation analysis of advertising campaign data. With the use of Natural Language Generation, machine learning and AI, GroupM is looking to explore how to automate the various elements of an analysis – from the beginning of the data discovery to the analysis conclusion by training a system to understand the input and auto-generate a report-like output. 
GroupM offers an internship as a prize for the first winning place. Find the challenge here.

Joining the BUILD’s first Ideation Challenge is for those who would like to develop capabilities by contributing to projects requiring fresh perspectives and novel approaches. Showcasing ideas and receiving feedback on the effectiveness of these, is the main drive for many while being challenged and receiving an award would be the motivation for others. In both cases, BUILD Ideation Challenge is organized to aid innovation and help students apply theory to practice.

BUILD’s First Ideation Challenge

Partake in BUILD’s first ideation challenge Thursday February 16th between 18:00 – 20:00 and meet GroupM, ActionAid and LEGO Education. Reserve your spot here.

BUILD’s First Workshop

On Monday, last week, we hosted BuILD’s first event at the IT University of Copenhagen. As BuILD aims to tighten the gap between the students and the industry, we invited the industry to talk about what competences are in demand and what students should prepare for. The industry, and the “real life” examples in this case, came from IT Business Consulting, and more precisely, Implement Consulting Group. Why IT Business Consulting? We have by now identified that this is one of the prospective career paths that an IT-Business-Innovation graduate is likely choose to thrive in. More so, we already have several Digital Innovation & Management Graduates building their careers at ICG.

Together with the facilitators, Sefkan Lezgin Øzcanand (Cand. merc. IT) and Kim Thuesen (MA in Philosophy), we decided to plan the event with a practical element – something that will not only engage the students in a discussion about their own potential, but would also bring the focus on the work in the workshop. An approach we will keep and nurture for our future events and workshops.

The participants, many of which DIM students, were asked to come up with their input on what competencies they think are required to be a good ITM consultant, and what the daily tasks of an ITM consultants could be. Problem solving, design thinking, strategic and leadership skills were mentioned. After presenting cases on which the two consultants from ICG are working on, it seemed that the suggested required competences by the crowd were pretty spot on. How can we interpret that, and what was then the value, or the new knowledge, for the attendees of the workshop? If I compare it to the time when the Master’s line of Digital Innovation & Management was just introduced and had its first student intake, I can say that the students now seem much more in line with what “the real world” actually demands as a set of competences. The value, I believe, is coming closer to what the practice of a post- IT Business graduate could look like – we already know what is required, but where and how to cultivate it was one of the main take-outs of the BuILD’s first workshop.